I help leaders navigate the intelligence age.

I am a strategist, writer, and speaker based in London. I founded the Generative AI consultancy ACQUAINTED, and now work at Elsewhen, an AI consultancy helping FTSE 100 firms and public sector organisations navigate agentic transformations.

Over the past decade, I have launched and edited MAIZE, served as Managing Editor of the AI, Data & Analytics Network, and lectured on AI at UCL, Charterhouse, Wellington College, and the London Film School.

The Problem

The Pilot Graveyard.

Companies buy smart tools, but they bolt them onto legacy architecture. It's no longer about adding AI into existing systems—it's about letting AI become the system.

The results of failing to adapt are clear.

0%
Failure Rate. The percentage of enterprise AI projects that fail to deliver expected business value.
Source: Harvard Business Review ↗
$0B
The AI Gap. The estimated revenue shortfall required to pay back global AI infrastructure build-outs.
Source: Sequoia Capital ↗
0%
The Minority. The fraction of organizations that actually achieve significant financial benefits from AI implementation.
Source: MIT Sloan ↗
The Thesis
Agentic AI is set to rewrite the economy. AI is no longer a passive tool you bolt onto the system; it is the system itself. The defining challenge for leadership is deciding where the human sits in the loop, and rebuilding the enterprise for a reality where software acts with agency.
The Work

Focus Areas.

01
AI Consulting
Strategic integration and architectural rebuilding. Helping FTSE 100 firms and public sector organisations navigate agentic transformations via Elsewhen.
Visit Elsewhen ↗
02
Machinepower
The GDP for AI sovereignty. An ongoing project and index tracking the geopolitical implications of the Intelligence Age.
View Index ↗
03
Writing
Translating the complexities of AI, geopolitics, and society into plain, actionable journalism and essays.
The Spectator VentureBeat UnHerd Quillette
Read Substack ↗
04
Speaking
Keynotes and lectures. Engaging audiences from corporate boardrooms to classrooms on the structural changes ahead.
Book for Speaking ↗